Beet Jar juicebar + takeaway

In 2013, Beet Jar was created by two vegans: a visual artist and a freeform drummer.  They believe that eating animals and consuming animal byproducts is about as antiquated as sending telegraphs, using fountain pens, and curing coughs with heroin.

Before opening the Ohio City location, they introduced and exposed the Beet Jar brand by doing juice pop-ups throughout 2013…and these other WTF things:

• They camped outside on the sidewalk in front of a Vitamix store for 18 hours in order to obtain our first two Vitamix blenders. The store was hosting a promotion before the opening of the Solon, Ohio store.  They had some pillows, pretended they didn’t know one another, and both scored a new blender.

• During buildout, they paid construction workers in home-cooked meals, like pierogi and kale chips, since they didn’t have much of a budget. It’s no secret that Beet Jar nearly didn’t happen because of lack of funding.

• For the first four months of being open, they juiced by hand – literally on a manual juice press using arms, shoulders, full body weight, and imminent tears. They finally had enough money to obtain the juicer needed at the time (Norwalk). They’ve since moved onto Good Nature; that’s a whole other modern fable.

• Fun Fact: a used Honda Accord equals two commercial refrigerators.  Joseph sold his only means of transportation to obtain some crucial chill boxes.

  It’s all about the sacrifice.  To open the doors of Beet Jar, it took a year of tough decision-making and endless hours of taking a beating in the proverbial mosh pit.

Past Customers That Had Us Awestruck:

• Brian Chase (Yeah Yeah Yeahs)

• Nick Zinner (Yeah Yeah Yeahs)

• Melissa Auf Der Maur (Hole, The Smashing Pumpkins)

• Alton Brown (Good Eats)

• Daniel Norris (Detroit Tigers)

• Ira Newble (Cleveland Cavaliers)